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philosophy
pinstripe

design smart.

 

Smart is bold.

It exudes confidence and honesty (and a little bit mischief).

 

Smart is responsible.

It makes our community better not just for us, but our neighbors and our children (and theirs).

 

Smart is relevant.

It holds importance beyond our self-interest.

 

Smart is concise.

It embodies one focus, done well.

 

Smart is scalable.

It appears in the biggest gestures and in the smallest moments.

 

Smart is passionate.

It moves us. It is better than "good."